Queen Máxima visits Adeiso and talks about financial health

Her official visit to Ghana focused on how people manage everyday expenses, cope with unexpected costs and build financial security for the future. More than 8 in 10 Ghanaians use financial services. Only 22% are considered financially healthy (FinScope 2021, cited by the UNSGSA). During her visit she met farmers, factory workers, hospital workers, market traders, potential investors plus government and financial sector leaders. 
 
In Adeiso she spoke with pineapple farmers who supply us and with members of our factory team. They discussed how agricultural financing, reliable markets and workplace benefits help people manage seasonal incomes, meet household needs and plan for the future. 

These questions shape how we work. We process fruit where it grows. Farmers get a buyer they can count on, and our team, most of them women, work all year round. Today our factory processes more pineapple in a year than we exported at the peak of our fresh pineapple export and trade business. Processing of pineapples at source provides farmers with flexibility, make a profit and expand. Our demand for fresh mangoes, pineapple and coconuts is high, stable and ongoing, and that helps the West African fruit sector grow too. 
 

Thank you, Your Majesty, for your interest in HPW and the people behind our fruit. Thank you to the UNSGSA team, and to everyone in Adeiso who made the day happen.